OVERALL PRESENTATION

So Overall I found this project to be quite challenging yet fun.  I had never done graphic design until this semester which for me had opened up a whole new exciting world.  The sketches, collages, etc I had and have been doing I thought were irrelevant to my studies, but really they were waiting for someone to unlock them by introducing me to the graphic designing world, and for that I am grateful.  A huge thank you to my tutors at MIT Frances and Steve, without you I would still be another lost, confused artist!

I presented my work at Dawson Road Chemist (Next to East Tamaki Healthcare Doctors) in Otara, South Auckland.

And here are the photos:

POSTER GOALS

There are three main goals to follow when designing a poster:

• Make your poster ATTRACTIVE! It needs to grab the attention of even the most busiest, blindest person.  Your poster needs to visually scream out "LOOK AT ME!"

• E A S Y - T O - R E A D & Self Explanatory!

• Organised & EASY TO FOLLOW!  If there's too much crap everywhere what's the point in designing a poster?  Clarify your concept!

While designing my awareness posters, I had these 3 goals stuck on my computer monitor.  Genius!

TYPOGRAPHY GOODNESS

Found this website and wow! Wonder if they have a tumblr? 

Visually pleasureable, aaahhhhh......


http://speckyboy.com/2010/12/21/50-beautifully-designed-posters-with-amazing-typography/

I know right? Inspirational.

Here's more links I found similar to this:

http://webdesignfan.com/typography-poster-design-inspiration/

http://ilovetypography.com/

http://www.typographyserved.com/

http://www.typography.com/

http://welovetypography.com/

http://practicaltypography.com/

CONTACT DETAILS FOR PAMPHLET

CHILD ABUSE

Child, Youth and Family Services (CYFS)

0508 FAMILY

www.cyf.govt.nz


Victim Support

0800 VICTIM

www.victimsupport.org.nz



DRUG AND ALCOHOL ABUSE

Alcohol Drug Helpline

0800 787 797

www.victimsupport.org.nz


Yellow Ribbon NZ (Youthline)

0800 376 633

www.yellowribbon.org.nz



DOMESTIC VIOLENCE ABUSE

Auckland Womens Refuge

0800 2 REFUGE

www.awrefuge.co.nz


Shine

0508 744 633

www.2shine.org.nz

DOMESTIC VIOLENCE TEXT & NZ STATISTICS

NZ Statistics

On average 14 women, 7 men and 8 children are killed by a member of their family every year. 

On average 9 children under 14 are killed every year in New Zealand by a member(s) of their family. Babies aged less than a year are most at risk of being killed by a family member.

1 in 3 women experience physical or sexual violence from a partner in their lifetime.

About half of all homicides in New Zealand are family violence.

http://www.areyouok.org.nz/files/statistics/ItsnotOK_recent_family_violence_stats.pdf




Police are called to around 200 domestic violence situations a day – that’s one every seven minutes on average.

Police estimate only 18% of domestic violence incidents are reported.

20,000 women and children needed the help of Women’s Refuge in 2013.

https://womensrefuge.org.nz/WR/Domestic%20violence/Statistics.htm




Text

'Protect me, don't bruise me'

'Love should never hurt'

'Love doesn't hurt'

'Real men don't use violence'

'You said you loved me - love shouldn't hurt'

'Children...They see everything'

'Your silence is their greatest weapon'

'Ignorance is not bliss...Domestic Violence exists in your country'

EXPERIMENTAL DOMESTIC VIOLENCE EXAMPLE AND AWARENESS POSTERS

I love this art piece!
Exactly what I wanted to do!

I took the text from one of the 'domestic violence' interviews I done earlier.  I wanted to experiment with black and white and also collage with the background being a piece of lined pad and a sketch I draw.  I used the copy machine to produce this and then took a photo of my work using a copy stand and dslr camera.
PRO:  Image looked quite attention grabbing and effective
CON:  Text could've been better read if in another style.

Digital Experiement: Used PhotoShop.  Experimenting with font, etc.
PRO:  Black and White
CON:  Placement of the text, images added? Too dull for my liking.

Collage Experiment.  One of my first collage experiements using only found images from magazines, my own drawings, etc.
PRO:  Quite suttle and arty.  I enjoyed making this.
CON:  Not effective enough to be an awareness poster.

Digital Experiement via Photoshop - Blank page, used paintbrush tool and wrote over and over "Was it worth it?"

Digital

Digital

Hand Sketched

Chosen Poster for final.

EXAMPLES AND EXPERIMENTAL ALCOHOL AND DRUG ABUSE AWARENESS POSTERS

EXPERIMENTAL ALCOHOL AND DRUG ABUSE  AWARENESS POSTERS

This is my first design for a poster made using Adobe Photoshop.

I wanted to use both text and image for this.

In my group critique I was asked why I chose a typewriter and what significance it had.  I chose it because as I was drafting down designs for my alcohol/drug abuse awareness poster I found 

Hand designed collage-type experiment using different paper and found images and simple text

Digitally Rendered Design.
Used PhotoShop and found images.

Digitally enhanced beer bottle and text.

With the following meth advertisements I found both images and text to be extremely affective! Gritty, but very real and very true!

I found this via google and I liked how the text was designed in the shape of a beer bottle and sports bottle.

Final Project!
Added hand written words of meaningful responsibilities.

ENGAGEMENT AND INQUIRY (CLASS ACTIVITY)

1.
Do you think your posters are making an impact on society?

2.
Are my posters delivering the message/s I'm trying to portray?

3.
Should I be pushing the controversial boundaries with my work even further?

4.
-Will society accept my work?
-Are my designs very effective? Or weak?
-Too add or not to add quotes/text only?

5.
I want my work to be strong enough to make an impact on society - I want to challenge societal thoughts on these social issues I've chosen.  If I can grab one person's attention then I've achieved my goal for this project.

PROPOSAL FOR EXHIBITION

PROPOSAL FOR AN EXHIBITION AT:

Local Dairies in Auckland

Name:	Tara Simon-Leef
Contact details:	http://tarasimonleef.tumblr.com http://www.pinterest.com/tararaaa/ http://instagram.com/tararaa

ATTENTION! ALERT! AWARE! -A series of posters promoting awareness of social issues.

I’m focussing on key social issues that I have identified such as Child Poverty.

I intend to produce a series of large scaled posters advertising awareness of social issues such as child poverty, domestic violence and drug and alcohol abuse using digital design and mixed media.  My resource material comes from a variety of social issues pamphlets and brochures.

A maximum time of six weeks will be needed to produce the posters, as I will need to measure the dimensions of the space I’m able to use to install my posters to and then take the measurements and have them printed to the desired size.

I’m going to display one portrait A1-A2 sized poster (depending on the dimensions of the allowed space), and it’ll be displayed in the front window of the shop nearest to the entrance.  These posters are going to be laminated so I’ll be hanging them using adhesive putty so there will be no damage.

ARTIST STATEMENT

I intend to make a zine and posters that highlight the dark side of our society bringing awareness to and highlighting ongoing issues and problems such as Child Abuse, Domestic Violence and Drug and Alcohol Abuse.

EXPERIMENTAL CHILD ABUSE EXAMPLE AND AWARENESS POSTERS

EXPERIMENTAL CHILD ABUSE  EXAMPLES AND AWARENESS POSTERS

http://www.behance.net/gallery/Stop-Child-Abuse/555907

Example

I felt this poster I found on the internet was well designed as it's quite clear with the message they're delivering.  Large, clean images and easy to read text.  I used this poster for inspiration during the semester.

Very first experiment using collage method.  Experimenting with found images and text.

Experimenting with text-only design.  I felt this poster had too much text.

Article from NZ Herald 'Nia Glassie Child Abuse Case'

Article from NZ Herald 'Nia Glassie Child Abuse Case' adding Support Line in red (which I had then been told I was not able to use due to copyright laws).

With the interviews I did last semester, I used a paragraph from one of them.  I wanted this experiment to be 'text-only'.
I then used the Copy Stand Steve had shown me how to use to take a photograph of this. 

My own sketch of a sad-looking teen.

Collaged the previous picture onto a white piece of paper I smeared with red paint using my hand and then printed the "Nia Glassie NZ Herald" Article around the subject.

I felt this image was quite attention grabbing as it's quite gruesome which is the whole point of these posters, so I rendered it via PhotoShop and added "a child is not a broken toy" using Chalkboard text.

This is my final design.
At our group critique activity I showed the poster above and someone suggested I change the placement and font of the previous text and handwrite it.  I liked the idea and so I then wrote the same but with a black marker and also placed the text under the dolls closed eye giving it an effect of a black/bruised eye.  I also rendered the colour to give it more rawness.

PAMPHLETS

So, as part of my project I wanted to make a couple of pamphlets that were going to be distributed to the dairies I have chosen to publicly exhibit my work in their front shop windows.

Unfortunately this has become quite a problem.

I haven't been able to add help referral contacts to my pamphlet unless I show them my final work.  Once I show my final work these companies have advised it would take up to 5-6 weeks and then they will give me a final decision.

5-6 WEEKS! WHAT THE FRIGGING HECK?!

Why won't these people/companies want to have their contact numbers, etc on my pamphlets?  I emailed/rung describing the content and context?!

I honestly don't understand???

You would think they would want to give me a helping hand being the kind of companies that they are considering that's what they're made up of? 

So therefore, due to lack of time I won't be distributing my pamphlets to the public, I'll give them to my tutor for research purposes.  Cheers guys.

RELEVANT QUOTES

Forget Yesterday - it has already forgotten you.  Don't sweat tomorrow - you haven't even met yet.  Instead, open your eyes and your heart to a truly precious gift - today.

A Broken Heart Bleeds Tears.

If you believe you can, you might.  If you know you can, you will.

http://www.goodreads.com/quotes/tag/life

Your time is limited, so don’t waste it living someone else’s life. – Steve Jobs

We become what we think about. – Earl Nightingale

The mind is everything. What you think you become.  – Buddha

http://www.forbes.com/sites/kevinkruse/2013/05/28/inspirational-quotes/

Difficult roads often lead to beautiful destinations. - Dipanjoy

We all lie because we can't stand the truth. - Thequietgirl

The most incredible things happen in life when you decide to achieve them - Thequietgirl

http://ownquotes.com/short/quotes/

Emancipate yourselves from mental slavery, none but ourselves can free our minds! - Bob Marley

An obstacle is often a stepping stone. - Prescott

There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them. - Denis Waitley

http://www.mainquotes.com